Shut Up. I'm Talking.

1st Feb 2011

The new Mailchimp site, my thoughts

I think MailChimp have got their new home page design wrong.

I am not a fan of the colors or the noise / diagonal stripe textures. This however is a matter of personal taste and I am sure that many of you will like it.

What I think is wrong is that they don’t tell you what they are. In order to find out what MailChimp does you have to watch a video. What if I don’t have time for that? Why can’t I read a three worder like ‘We send newsletters’?

I think that the top half of the site may be a bit confusing to new visitors, with a guy holding a wine bottle and another talking about designer templates at first glance the average visitor would get confused. Where am I? A web design site? A wine shop? Why is Mailchimp Free? What is for free? Do I get a free website? This is all too much to take in.

Scroll down the page and you are presented with some cool videos (not a fan of those long thin buttons if I’m honest) but I’m in a rush so I don’t have time to watch those.

Then below that are some logos, but since I haven’t really read what the site is about I am not sure what the logos are for, is Mailchimp part of the Gawker network? Are these their sponsors?

Lastly, at the bottom of the page is a “Completely Free Account” title with a sign up button. I still haven’t read what this site is about but I see that on the right is a “Subscribe to our Newsletter” title, so maybe I can subscribe for free?

I’m confused.